Strait Floors is proud to have earned the prestigious 2016 National Dealer of the Year and other awards. From left are owners Steve and Hayley Wilson, interior designer Keli Haffner and owner Chad Copeland. Sequim Gazette photo by Patricia Morrison Coate

Strait Floors wins national award; industry giant Mohawk honors Sequim business twice in past decade

141 N. Seventh Ave., Sequim

683-4343

http://straitfloors.com

Hours: 9 a.m.-5:30 p.m. Monday-Friday; 10 a.m.-4 p.m. Saturday

Dazzled by the well-appointed design showroom at Strait Floors, Inc., 141 N. Seventh Ave., Sequim, you might have missed a bit of bling on a gleaming glass table by the front door.

Owners Steve Wilson and Chad Copeland proudly display one Pacific Northwest region award and two national awards — one just presented in December at the national Mohawk Industries convention in Dallas, Texas.

For the second time since Strait Floors opened in 2003, the company started by the Sequim natives in a small Carlsborg store won the prestigious 2016 National Dealer of the Year out of all of Mohawk’s retailers in Canada and the U.S. Strait Floors won the first time in 2008. Strait Floors partnered with Mohawk in 2004 after moving the store to Sequim and opened a second store in Port Townsend in 2006.

“It’s very rare to get Dealer of the Year twice — it’s a very rare occurrence,” Wilson said.

“Mohawk probably is the largest flooring manufacturer on the planet,” Copeland noted. “It’s a $6 billion company today and they back us 100 percent. Mohawk’s a good big brother to have to back us. It’s definitely an honor to win the award.”

Altruism was one of the factors Mohawk officials took into account in deciding its award winners. Other criteria were sales and customer service.

“It was a huge thing for two homegrown Sequim boys,” said Hayley Wilson, Steve’s wife and the store’s lighting specialist. “They have given back to the community, its schools, sports and local businesses. We have a motto, professionally and personally, we purchase products sourced from the Olympic Peninsula. We just think it’s important to give back and keep the community thriving.”

After working for other flooring companies as installers, Wilson and Copeland began getting frustrated with customer complaints about customer service — or better said — the lack of it. They decided to start their fledgling business in Carlsborg with higher expectations for customer satisfaction and learned from manufacturers what to do and what not to do, Hayley Wilson explained.

Inventory

In flooring, the showroom has dozens of samples of carpet, tile, hardwood, laminate, vinyl, Marmoleum, a green product “that comes in every color under the rainbow,” and luxury vinyl flooring.

“We feature dozens of colors and grain patterns of Cambria countertops, which is a very nice quartz material,” Copeland said, “and granite, Corian and laminate. We also do interior and exterior doors.”

Other decor products include trim packages of molding, lighting, mirrors and custom area rugs in any size.

“We’ve tried to grow with our lighting, countertops, home decor trim — there’s a whole gamut of things we do,” Hayley Wilson said.

“We work hand in hand with area builders and we’ve worked really hard to build our builder relationships.”

Strait Floors also has on staff Keli Haffner, an interior design graduate from Washington State University, and consults with Trisa Katsikapes, a local design professional.

Giving back

“The thing about us is we’ve worked in the field — me for 26 years and Chad for 24,” Steve Wilson said.

“The business has been growing every year. I feel very grateful that we’ve been able to support the economy in Sequim and have given back to the community because of our success.”

Asked what the best part of the business is, Steve Wilson said it’s seeing the satisfaction of the customers while for Copeland it’s being able to raise a family in a small town.

For Hayley Wilson, “the best part is giving back to our local community, having a heart and helping. It feels good to take care of our local community.”

Hours at both stores are 9 a.m.-5:30 p.m. Monday-Friday and 10 a.m.-4 p.m. Saturdays.

More in Business

Business briefs — Jan. 16, 2019

Co-op sets annual meeting The Co-op Farm and Garden invites all stock-holder… Continue reading

Tourism project grant funds available throughout 2019

The Olympic Peninsula Visitor Bureau (OPVB) is seeking applications for qualified tourism… Continue reading

Ben’s Bikes expands business next door

After six years of successful business, Ben’s Bikes is peddling into the… Continue reading

Katy Bowman, Nutritious Movement founder, opens new studio in Sequim

Nutritious Movement Center Northwest Location: 202 N. Sequim Ave. Opening time/date: 10… Continue reading

Business briefs — Jan. 9, 2019

Titan Builders LLC add staffer Alexis Rookard is the new office assistant… Continue reading

Former tavern to become retail spaces

People love a mystery especially when it comes to incoming businesses. As… Continue reading

Business briefs — Jan. 2, 2019

Financial Peace University series starts in Sequim Eastern Hills Community Church, at… Continue reading

Payroll hiring across state continues into the holiday season

Washington state’s economy added 5,100 jobs in November and the state’s seasonally… Continue reading

Business briefs — Dec. 26, 2018

Fit4Life Studio adds Fiercely Fusion! Fit4Life Studio, at its new location at… Continue reading

Workshop attendees at Shipley Center in Sequim get cell phone tutorial

Employees from Sequim I.T. presented “Smartphone Basics for Apple Phones,” a workshop… Continue reading

Olympic View Inn under new ownership

Guests at Olympic View Inn might notice some small changes next time… Continue reading

Thomas Building Center opens Rentals by Thomas

Rentals by Thomas Equipment rentals by Thomas Building Center Winter hours: 8… Continue reading