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Vendors approve market name change
After years of considering a name change, vendors with the Sequim Open Aire Market made the call by changing the title to Sequim Farmers Market.
“When I would mention the Open Aire Market people sometimes were confused,” Lisa Bridge, market manager, said.
“When I told them it’s Sequim’s farmers market it made sense. Changing the name seems simpler.”
The idea came out whimsically this time, Bridge said, as the market considered creating new T-shirts.
At first, she was unsure how the vendors would react to the change after 17 years but the 50-plus members unanimously voted for the new name on July 8.
“Some even had a guilty look, because they were already calling it that,” Bridge said.
Dee Green, market vice president and owner of Studio by the Creek, said when she first came on she had people explain to her what Open Aire meant.
“I’ve been calling it the Saturday Market,” she said.
Green said the new name tells everyone what they are about.
“The intent is a group of people who have hobbies and farms,” she said. “It’s a good mixture of all kinds of good stuff.”
Val Jackson, board president and owner of Whimsical Woods, said the change was long overdue.
“It will help visitors not familiar with SOAM recognize that it’s a farmers market,” he said.
“It’s a good change and we should have changed it long ago. Hopefully people will be more excited to come.”
Jackson said for cost and tax reasons the market will remain listed as a nonprofit as the Open Aire Market but for all other purposes will use the name Sequim Farmers Market.
In the coming months they’ll print new, more colorful T-shirts, create new promotional materials, change out city banners on light poles and change the website and social networking sites.
While limiting confusion is the impetus behind the change, Bridge hopes the new name attracts more farmers and food vendors.
“We want that to be our identity,” she said. “We’re already doing it, but we want to draw even more farmers through it.”
This season, the market is seeing about 40 vendors weekly on Cedar Street every Saturday; it boasts about 60 members total.
The market runs through Oct. 26, from 9 a.m.-3 p.m., between Second Avenue and Sequim Avenue on Cedar Street.
For more information on the market, visit sequimmarket.com or call Bridge at 460-2668.