Sonja Younger may have discovered her niche as a mom and businesswoman.
Younger, with the help of her 5-year-old son Sage, is mass-producing toy dough under the name KidDo, pronounced “kiddo.”
“Every mother in the world has this recipe. We just fancy it up,” she said.
KidDo came at the suggestion of Sage, who helped his mom think of possible ways to start a business.
Younger said she’d been making variations of the dough for years for Sage to use and was seeking a business model of her own as a stay-at-home-mom.
“My favorite part is that we have a project to do together rather than me going off to work,” she said.
“When he gets the flu for two weeks I can call it off and be there. When he starts kindergarten, I can be there before and after school.”
So far, she’s created four different colors — blue, pink, purple and yellow — and has six scents — banana popsicle, bubble gum, lavender, lemonade, peppermint and vanilla.
Nobody has asked for unscented, but she’s willing to make it, Younger said.
It’s offered in two sizes for now: eight ounces, $4.50 each, and 16 ounces, $8 each.
KidDo is continually being made, Younger said as she points out a large bag of flour in her home’s corner.
She wants to be ready in case of a rush. A section of her kitchen is designated specifically for her product.
She uses flour, salt, cream of tartar, vegetable oil, food color, and lavender oil and extracts for scents. KidDo is nontoxic.
“It tastes horrible so if a child did eat some they’d be OK, but they wouldn’t keep eating it,” she said.
Younger adds glitter for extra effect.
“That’s what makes ours special. It’s super soft, has glitter and scents,” she said.
When comparing it to similar popular products, Younger said it’s like the difference between Campbell’s condensed soup and homemade soup.
“The homemade one is always better,” she said.
Younger is in her first year selling KidDo on Saturdays at the Sequim Open Aire Market.
She and her husband, Joe, a teacher at Sequim High School, bought their produce from the market before so Younger felt it was a good place to begin her business.
She said the selection jury was all in favor of her joining because they felt she helps fill a niche for children at the market.
Younger said the first few Saturdays have been cool and wet but she feels good so far.
“A lot of work goes into all these booths,” Younger said. “When people shop there, they are supporting their neighbors.”
At the booth, she has a station for children to try out KidDo. She said her toy has been popular for birthday presents and for grandparents to give to grandchildren. Some people have even returned to buy more.
Her next phase of the business is to expand to local stores and post her product at a website and with online dealers. Some KidDo is available at Purple Haze Lavender because she uses their essential oils for the lavender dough.
Younger plans to continuing making KidDo through Sage’s kindergarten year.
“I’ll keep doing it if people love it and the response continues,” she said.
For KidDo of your own, contact Sonja Younger at email@example.com or call 683-5861.
Sequim Open Aire Market runs 9 a.m.-3 p.m. Saturdays on Cedar Street.
Reach Matthew Nash at firstname.lastname@example.org.