Looking to maintain a marketing and communication strategy that keeps patients, potential patients, employees, civic leaders and others informed, Olympic Medical Center recently added and adjusted some roles to its marketing and communications staff in late 2020.
Two employees to fill two new roles within the organization, including digital marketing manager Ryan Hueter and communications specialist Heather Nelson.
Hueter brings knowledge in “social media strategy, media and influencer relations and digital content development,” OMC officials said in a press release.
He will oversee digital marketing platforms, “including strategizing, planning and developing tactics that create positive online experiences and engagements for patients and potential patients,” the organization said. He will also support the development, implementation and evaluation of other marketing and communication initiatives.
Hueter previously worked for the Seattle Mariners since 2016, most recently in the role of Manager of Baseball Information where he managed social and digital assets, including Twitter and the team blog, and executed campaigns on social and digital platforms.
Prior to his stint at the Mariners, he was the Manager of Social Media for the University of Washington Athletic Department.
Hueter grew up in Sequim, graduating from the Peninsula College running start program. He earned his Bachelor of Arts degree in communications from University of Washington.
“Ryan is smart, collaborative and is a great fit for our team,” said Bobby Beeman, director of marketing and communications at OMC.
“He has really stepped into his role with enthusiasm, and is learning about what digital strategies are out there that OMC could adopt to improve the virtual interactions we have with patients and our community.”
Nelson is a writer and content specialist who joined Olympic Medical Center in October, OMC officials noted.
More than developing press releases and writing content brochures, Nelson will work to bring to life through storytelling the everyday quality care given at OMC, the organization noted last week.
“Curating pieces on health and wellness, sharing patient testimonials, and helping physicians and other clinicians share their expertise is exciting to Heather and we know she will lean in with intention to create content that is meaningful to patients and community members,” Beeman said.
Prior to coming to OMC, Nelson worked for World Concern, a nonprofit philanthropic organization, turning technical information into engaging stories for donors. She also contributed content to a blog for Azusa Pacific University, located in southern California.
Marketing employee Donna Pacheco received a promotion in October to Senior Marketing Coordinator. She has worked in the department more than five years, and is regarded as a foundational member of the team, OMC officials said.
Pacheco stepped up to tackle OMC’s traditional marketing strategies, such as print advertising, outdoor media, collaterals and event planning, and also acts as OMC’s brand steward, the organization said.
“Donna is a highly respected employee at OMC,” Beeman said. “Her skill, leadership, reliability and dedication to OMC’s mission makes her very deserved of the promotion.”
Beeman received a promotion to director in June, and in partnership with Pacheco and the department’s administrative lead team member, Jennifer Burkhardt — OMC’s chief human resources officer and general counsel — the department has made rapid advancements in online reputation, traditional print and outdoor media, all while tackling intensive COVID-19 communication response needs, OMC officials said.
“Our marketing and communications team has impressive capabilities and we anticipate the team will do excellent work in continuing to increase OMC’s visibility as a quality health care provider, and creating increased engagement with patients and community members,” Burkhardt said.